Twitch launches a four-person ‘Squad Stream’ feature to help creators get discovered
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Twitch today announced the launch of a new feature called “Squad Stream,” which offers a way for up to four creators to go live and stream together within one window. The feature will allow creators to grow their communities by teaming up with others, as it gives streamers increased exposure by playing to a wider range of fans.
Helping viewers find new people to follow is an area of ongoing interest for the company which has, in the past, faced accusations from smaller streamers who complain they just broadcast to empty channels, and have trouble growing a fan base.
To address this, Twitch today offers a feature called Raids, which allows creators to work together to grow their respective communities by driving traffic to each other’s channels. Squad Streams is an expansion on that as it’s actually allowing streamers to broadcast together. That is, instead of redirecting traffic, they’re sharing it.
To participate in Squad Streams, creators can join up with one another from their dashboard by way of a new Squad Stream widget. They can then start their own squad by inviting others to join in, or they can accept an invite to join another squad. By default, any channels the streamers follow, have friended or are on the same team can send out Squad Stream invites. But this can be changed in the settings.
During streams, viewers get to watch all creators in one window, which gives them different views on the action, Twitch explains.
During streaming, fans can chat or cheer whoever is in the primary slot – an option they get to choose by clicking on any of the channels’ video player to make in the larger screen. Ads will play only in the primary slot, and viewership also only gets counted when a channel is in the primary slot, Twitch also notes.
Unfortunately, the feature is launching first to Partners – the top-level streamers who are less in need of growing their community than smaller streamers. Twitch says this rollout strategy is due to the need for video quality options (transcodes) on the Squad Streams – an option Partners have on their streams by default. (Affiliates only receive them as they’re available, with priority access.)
The video quality options allows the Squad Stream feature to display the video in the non-primary slots in a lower-quality mode, like 480p. Most streamers, however, stream in 720p or above, which is why the options are needed for Squad Stream to work, says Twitch.
The company says its plan is to roll out Squad Stream to Affiliates and all other streamers in time, as it expands its transcodes capacity.
Squad Stream’s launch is being kicked off by a schedule of four-person streams over the weeks ahead. (A full schedule is here.) Users can also look for the Squad Stream tag on the main Twitch page to find these streams.